lessgrooming

From the Founder

I’m Malik Loga — a father, a former professional athlete, and someone who holds high standards for every part of my life.

For years, that standard stopped at my bathroom door.

I was caught between two worlds: overdesigned cosmetics made for women, or mass-market 5-in-1 men’s products that lacked depth.

So I began building what I couldn’t find.

LESS is not skincare.

It’s a protocol.

Join the Waitlist

Less ingredients. More Results.

Built with fewer ingredients — and stronger logic.

No trends. No fluff. Just the essentials, backed by research and reason.

Designed like a system, not a shelf.

Every product fits into a sequence. Nothing is random. Everything has a place.

Skincare for thinkers, not followers.

We don’t promise perfection. We offer performance — the kind you can see and feel.

Clarity over complexity.

LESS teaches you how to care for your skin with confidence — not confusion.

Formulated for men, not generalized for markets.

No fluff. No filler. Just intelligent skincare that works.

Built for men who care not about trends — but about function, clarity, and self-respect.

Every formula has been developed, tested, and refined with real-world performance in mind.
We’re not backed by trends. We’re backed by principle.

BRAVE & BOLD

— a founder-led brand studio that creates companies with soul, structure, and staying power.

We are a brand engine, dedicated to building category-defining ventures from the ground up.

With precision in design, clarity in positioning, and discipline in execution.

LESS is one of them.